Adidas launched a new product line that was a design evolution of a signature product and they wanted to capture audience’s attention while interacting with them from the store front, even before the customer walks into the store. Customers are looking for new stimulating innovative ideas that give them great visuals and capture attention within seconds. Because the Adidas product has a strong history and product ID that was easily recognizable, we utilized 24 Microsoft Surface Pros to showcase the product through interactive storytelling.