Prepare a comprehensive 360° campaign to promote the Highball with Black Label. The campaign will include development of a fresh key visual, a professional photo shoot, production of a new online video, and a signature launch event. Plans are set to roll out the campaign in late summer.
Lead a team to develop from concept “真正水潤.搽一次就夠“ to key visual preparation, photo shooting and video production.
A new credit card branding for UA, employing a vibrant color spectrum to appeal specifically to young, upwardly mobile professionals in urban and corporate sectors.
Create a new set of branding visual elements that align with the existing BOCHK identity, incorporating the current logo, brand colors, and overall visual language.
Prepared a new brand video for PeakRe’s 10th anniversary celebrations. The overall proposal covered both an updated branding visual identity and a commemorative video; I primarily concentrated on developing and producing the video portion.
Create a series of visuals to promote mooncake sales, including staged photo shoots, short video productions, and polished key visuals, plus a concise promotional leaflet. Also prepare a festive greeting animation tailored for sharing across the hotel group.
GO ROYAL is a new loyalty membership program to be provided by SHKP. For this project, my primary responsibility is to develop a comprehensive 360-degree launch solution for the program, handling everything from concept and creative strategy through to full execution. This includes planning and overseeing video production and key visual shoots, coordinating app development, and producing a suite of social media assets and materials.
Prepared a series of videos for the Gran Turismo 7 launch event across the Asia region. The main challenge was COVID-19 restrictions, so we had to manage all filming remotely. Shoots were carried out in Singapore, Thailand, and the Philippines, coordinated from a distance with local crews.
Create a focused campaign to attract a larger segment of the target audience to download the revamped Henderson Touch App. The project encompassed a professional photo shoot, development of compelling key visuals, and thoughtful kiosk design to enhance user engagement and drive app adoption.
To sustain the concept “真正水潤.搽一次就夠“ from 20198 Q4, we tried to use a funny way to introduce the products. The project involved photo shooting and video production.
Handle a wide range of creative assets and deliver output for Manulife, including OOH, posters, online materials, UX/UI design, and motion graphics.
Create a series of creative pieces for Chinese New Year. It includes a festive greeting animation, a playful pudding video, and an engaging poon choi video.
Prepare a comprehensive 360° brand strategy for a new loyalty program that covers naming, logo design, branding graphics, and cohesive website design. In addition, redesign the user experience and interface of the program’s mobile app, delivering an updated, intuitive UX for the revamped application.
Enhance the overall UX/UI of the app by simplifying everyday payments through a clear, informative, and inviting user interface that guides users smoothly through each step.
Create a summer campaign to enhance the overall group image into a more vibrant, young direction. It included a concept key visual, ice-cream truck decoration, coupons, posters and social visuals.
Create a series of visuals to promote mooncake sales, including photo shoots, video production, key visuals, and a greeting animation for the Group.
Design a campaign logo, a series of illustrations, OOH pieces, and a website for the campaign. Use a playful, humorous approach that keeps people laughing throughout the day and brings a light, memorable tone to every touchpoint.
Prepared a storytelling video that showcases how the refreshed brand shifted from focusing on value creation to influencing everyday working life.
To design an interactive platform for the exhibition about “LIMINA” in mainland China. The system will allow visitors to leave their signatures and short messages on a digital wall, creating a collective, evolving record of audience presence and response.
Design and animate the footages for a “Translook” display in Retail Expo
Give a refreshed image for The Club by introducing new visual elements across the entire brand and redesigning both the app and the website for a modern, cohesive experience.
Preparing a series of Christmas visuals for both the group level and individual hotel properties, ensuring cohesive branding while adding tailored local appeal and character. The work also incorporates AI-generation technology to create and refine the key visual, with attention to consistency, seasonal messaging, and property-specific details.
Working with photographer to prepare a photo shooting about Regal Signature Dishes for Autumn.
Prepared a visual concept for the Regal Club launch period, outlining key design elements and promotional assets.
Create a campaign for a new Neutrogena product line. The project included TV commercial production, professional photo shoots, and development of the key visual design.
Lead a team to develop a project from initial concept through key visual preparation, oversee photo shoots, and manage TVC production.
To cope with the launch of new Hong Kong Tourism Board website, we help to prepare a new series of video to promote Hong Kong. One of our tasks is to cooperate with a local cantonese opera team to promote the culture of traditional art.
Create a new concept for a retail expo installation. The project involved concept development, interaction design, animation, working with vendor about onsite installation.
A video designed to enhance interest and attraction for VTC admission in the summer.
To promote the new Surface by designing an interactive installation with Transformer exhibition in different shopping malls.
Preparing a striking key visual for the Regala Hotel x MTR campaign.
Adidas launched a new product line that was a design evolution of a signature product and they wanted to capture audience’s attention while interacting with them from the store front, even before the customer walks into the store. Customers are looking for new stimulating innovative ideas that give them great visuals and capture attention within seconds. Because the Adidas product has a strong history and product ID that was easily recognizable, we utilized 24 Microsoft Surface Pros to showcase the product through interactive storytelling.
Win a pitch project to deliver a comprehensive digital solution for Hong Kong Baptist University. The work involved creating detailed visual guidelines for all digital platforms, revamping the main HKBU websites, and defining the tone and manner for copywriting.
To transform a dull offline annual report into an engaging animated presentation by incorporating dynamic infographics and compelling motion graphics tailored for each business region.
Create a short social video to help your audience cope with a brief promotion period. Keep it punchy, focused, and empathetic to viewers managing the limited-time push.
Design an interactive installation for BMW 2 in Hong Kong Tennis Open.
A modern kind of tourist information digital kiosk can start off on the right foot with tourist by one necessary, accessible and user-friendly function. Overview of the tourist needs, the Current Location function continues to be their highest priority.
Also, this brought us into communicate with tourists actively, then arouse their interest to know more about Hong Kong and enrich the journey with an intelligence digital kiosk.
To promote the new combo of product line by adding a new ending of TVC.
To enhance the awareness of Fine Fairness by inviting popular celebrities that care about their skin brightness in front of camera.
Creating new set of visual elements to promote the product combo, it involved visual design and OOH preparation.
To develop a new set of materials for an existing product, the project involved video production, photo shoots, website design, and the creation of online interactive engagement elements.
A complete study about the construction of the skyline in Hong Kong
To design a new website for HKTB, it starts with content strategy, visual design, new UX interface and new photography style. In this project, we also involved in photo shooting and video production. It’s a 360 solution for a website revamp.
A set of digital kiosk were designed for people searching a store, find what they can do in Hysan Place and nearby.
To transform dull data into something more engaging and visually appealing, a fresh collection of online infographics will be created each year.
To attract more people visiting DFS Causeway Store, an eye-catching installation was designed to be placed in Hysan Place.
To promote a new iconic landmark beside Hong Kong Airport, we helped design an engaging new website and crafted promotional materials that introduced the project to visitors, stakeholders, and the broader public.
Worked with The Paper team@Shanghai to create a brand new information platform about China’s Stories. The project involved logo design, brand positioning and online platform design. BTW, it called “Sixth Tone” now, it’s not “Noodle” anymore.
To change people’s thinking about nuclear energy, a revamped website will present the public with “The Story of Nuclear Energy,” offering clear, accessible information, historical context, and relatable perspectives to reshape perceptions.
Tong lau (Cantonese) or tang lou (Mandarin) means "Chinese building" … telling a story about Hong Kong by using the history of architecture
Lead a team to win the website revamp pitch project. The effort encompassed website design, copywriting, and content strategy development.
The logo concept is built around the number “11” and the visual suggestion of a pair of “legs” (a player). The result blends elements of simple typography with more conceptual graphic treatments. In addition to the central “11” motif, the design deliberately highlights the final letter, “S.” That “S” functions as the decisive element, signaling that this is not merely a numeral but a distinctive name for a Superior Online Store. The project also encompassed website design, development of an online sales platform, and a coordinated social media strategy.
Redesign the entire online sales platform by improving UX/UI, upgrading graphics, and refining the content strategy for clearer messaging and better conversion.
Eat Your Way Through the Best Dim Sum in Hong Kong
This is a website revamp project. The work included revised website design, refreshed copywriting, and development of a focused, targeted content strategy.
