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McDonald's Pie Day

Design a campaign logo, a series of illustrations, OOH pieces, and a website for the campaign. Use a playful, humorous approach that keeps people laughing throughout the day and brings a light, memorable tone to every touchpoint.

logo.jpg
piemsg04.gif
piemsg32.gif
piemsg30.gif
piemsg11.gif
piemsg03.gif
pie-day_Standee_0222.jpg
stars_piemsg_1a.gif
stars_piemsg_1b.gif
stars_piemsg_2.gif
stars_piemsg_3.gif
stars_piemsg_4.gif
stars_piemsg_5.gif

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