Prepare a 360 campaign to promote highball with Black Label. The campaign will involve creating new key visual, photo shooting, new online video and event. It will be launched around late summer.

Lead a team to develop from concept “真正水潤.搽一次就夠“ to key visual preparation, photo shooting and video production.

A new credit card branding for UA. Using vibrant color spectrum to targets young, professional sectors.

Prepared a new brand video for PeakRe 10th anniversary celebrations. The whole proposal included both revamp branding visual and video, I mainly focused on the video part.

Prepared a series of videos for the Gran Turismo 7 launch event in the Asia region. The main challenge was COVID; we can only handle the video shooting by remote control. The shooting was in Singapore, Thailand, and Philippines.

Create a series of creative stuffs for chinese new year 2023. It included a greeting animation, pudding video and poon choi video.

Design and animate the footages for a “Translook” display in Retail Expo

Create a series of visuals for promoting mooncake sales. It involved photo shooting, video production, key visuals, and a leaflet. Also, prepare a greeting animation for hotel group sharing.

Create a new branding visual elements according to the existing BOCHK elements such as logo, brand colors.

Prepared a storytelling video to present how the refreshed brand changed from value creation to daily working life.

Prepare a 360 brand strategy for a new loyalty program including naming, logo design, branding graphics and website design. Also, redesign the new UX interface for the revamp app for the program.

Create a summer campaign to enhance the overall group image into a more vibrant, young direction. It included a concept key visual, ice-cream truck decoration, coupons, posters and social visuals.

To sustain the concept “真正水潤.搽一次就夠“ from 20198 Q4, we tried to use a funny way to introduce the products. The project involved photo shooting and video production.

GO ROYAL is a new loyalty membership program to be provided by SHKP in 2020. In this project, my main task is to prepare a 360 solution for the launch of the program, from idea to execution, including video shooting, KV shooting and social media material. It will be launched after CNY 2022.

Create a series of visuals for promoting mooncake sales. It involved photo shooting, video production, key visuals and greeting animation for Group.

Design a campaign logo, a series of illustration, OOH and website for the campaign. Using a funny approach to let people get full of humor from the day.

Give a refreshed image for The Club by adding new elements into the whole branding and redesign the App and website.

Preparing a series of christmas visuals for both group level and hotel level.

Working with photographer to prepare a photo shooting about Regal Signature Dishes for Autumn

Create a campaign to drive more target audience to download the revamp Henderson Touch App. The project involved photo shooting, key visual design and kiosk design.

Prepared a visual for Regal Club launch period.

Create a campaign for new product line of Neutrogena. The project involved TVC production, photo shooting and Key visual design.

Lead a team to develop from concept to key visual preparation, photo shooting and TVC production.

To design an interaction platform for the exhibition about “LIMINA” in mainland. It is to let people to leave their signatures on the digital wall.

To cope with the launch of new Hong Kong Tourism Board website, we help to prepare a new series of video to promote Hong Kong. One of our tasks is to cooperate with a local cantonese opera team to promote the culture of traditional art.

Create a new concept for a retail expo installation. The project involved concept development, interaction design, animation, working with vendor about onsite installation.

A video that design for the enhancement of attraction about VTC admission in summer.

To promote the new Surface by designing an interactive installation with Transformer exhibition in different shopping malls.

Preparing a key visual for Regala hotel x MTR campaign.

Adidas launched a new product line that was a design evolution of a signature product and they wanted to capture audience’s attention while interacting with them from the store front, even before the customer walks into the store. Customers are looking for new stimulating innovative ideas that give them great visuals and capture attention within seconds. Because the Adidas product has a strong history and product ID that was easily recognizable, we utilized 24 Microsoft Surface Pros to showcase the product through interactive storytelling.

Win a pitch project about providing a full digital solution for Hong Kong Baptist University. The tasks involved creating a detail visual guidelines for all digital platform, revamp existing main HKBU websites and tone & manner of copy writing. (Launch within 2022)

To convert a boring offline annual report into a lively animation by using fancy infographics and interesting motion graphics for different business regions.

Create a social video to cope with a short promotion period

Design an interactive installation for BMW 2 in Hong Kong Tennis Open.

A modern kind of tourist information digital kiosk can start off on the right foot with tourist by one necessary, accessible and user-friendly function. Overview of the tourist needs, the Current Location function continues to be their highest priority. 

Also, this brought us into communicate with tourists actively, then arouse their interest to know more about Hong Kong and enrich the journey with an intelligence digital kiosk.

To promote the new combo of product line by adding a new ending of TVC.

To enhance the awareness of Fine Fairness by inviting popular celebrities that care about their skin brightness in front of camera.

Creating new set of visual elements to promote the product combo, it involved visual design and OOH preparation.

To develop a new set of materials for an existing product, it involved video production, photo shooting, website design and online interactive engagement.

A complete study about the construction of the skyline in Hong Kong

To design a new website for HKTB, it starts with content strategy, visual design, new UX interface and new photography style. In this project, we also involved in photo shooting and video production. It’s a 360 solution for a website revamp.

A set of digital kiosk were designed for people searching a store, find what they can do in Hysan Place and nearby.

To change boring data into an interesting way, a new set of online infographics will be designed every year.

To attract more people visiting DFS Causeway Store, an eye-catching installation was designed to be placed in Hysan Place.

To promote a new iconic landmark beside Hong Kong Airport, we help to design the new website and promotional material that introduced the project.

Worked with The Paper team@Shanghai to create a brand new information platform about China’s Stories. The project involved logo design, brand positioning and online platform design. BTW, it called “Sixth Tone” now, it’s not “Noodle” anymore.

To change people’s thinking about nuclear energy, a revamp website is to tell the public ‘The Story of Nuclear Energy’.

Tong lau (Cantonese) or tang lou (Mandarin) means "Chinese building" … telling a story about Hong Kong by using the history of architecture

Lead a team to win the website revamp pitch project. The project involved website design, copy writing and content strategy.

The Logo Concept is based on the number “11” and a pair of “legs” (player). Results mixing elements from simple typography and conceptual graphics. Apart from the main part “11”, it emphasizes the last letter, "S". The "S" is the key that represents it is not just a number, it is a unique name for a Superior Online Store.

The project also involved website design, online sale platform and social media strategy.

Redesign the whole online sale platform by enhancing UXUI, graphics and content strategy.

Eat Your Way Through the Best Dim Sum in Hong Kong

This is a website revamp project. The project involved website design, copy writing and content strategy.